The Importance of Reviews
Guest post by Pamela Lynne
As an author, one of the things I spend time doing is exploring all the advice from fellow authors and publishers on the web. You can probably imagine how many differing opinions are out there, and so many contradictions that you do not always know whom to believe. One of the most consistent things that gets talked about, however, is the necessity of reviews to an author’s success. We can produce the most brilliant work of our lives and put together the most dazzling marketing campaign, but without reviews we are pretty much dead in the water.
Why is that? There are two primary reasons, the first being that readers trust other readers. Amazon in particular makes it easy to view reviews and see what a particular reviewer has read in the past. It’s like asking a friend for a book recommendation. No matter how well written a book is, if there are few or no reviews, new readers are less likely to hit the one-click.
Another reason reviews are so important it that the more you have the more likely Amazon is to promote you. The market is flooded with new releases every day and it is too easy to get lost in Amazon’s algorithms. Reviews get you noticed by both the readers and the system. The single most important thing you can do for an author besides buy their book is to leave a review.
Does it have to be a positive review? Absolutely not. I believe most of us prefer honest feedback and your fellow readers will only trust you if you tell the truth. On the flip side, cruelty never has a place and it is possible to be constructive without being mean.
Does it have to be long and comparable to a NY Times review? Nope. Just your star rating and a few lines saying why you liked it or hated it is fine. Writing a review does not need to take a lot of time, but it could mean the difference between success and failure for an author.
I’m going to be honest and tell you that a whole lot of author ego is wrapped up in reviews. How else will we know if people like our work? A lack of feedback can easily lead to a lack of enthusiasm for producing more books. My need to write is as great as your need to read, but authors do need some outside motivation, to know that what we are pouring our hearts into gets noticed. We get that from reviews.
About Pamela Lynne
Pamela Lynne grew up in the American South, surrounded by Southern Gothic works by Faulkner, O'Connor and the like. These authors helped shape her evolving mind and continue to influence everything she produces as an adult. It was a Regency-era wit from across the Atlantic, however, who lit a life-long interest in 19th Century England.
Pamela cites Jane Austen as her primary literary influence and she delves into the darker aspects of Regency life in all her novels, most particularly in The Granville Legacy Series, where she explores the bonds of family and what it costs to break them.
Dearest Friends: A Jane Austen Inspired Novel, Pamela’s debut work, won the Independent Publishers 2016 IPPY Awards Bronze Medal for Romance.
Pamela currently lives in the rolling hills of Tennessee with her husband of more than a decade, three kids, two cats and one very blond dog. She is still a Marianne hoping to grow into Elinor, or Clairee from Steel Magnolias.
Books by Pamela Lynne
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